according to today’s Wall St. Journal we’re about to be inundated with candy that is spiked with caffeine and/or vitamins. the plan is to take back some of the market share now enjoyed by ‘energy drinks.’ ….oh lord…! like things aren’t unhealthy enough out there in the marketplace.
according to this article, Snickers Charged was introduced last month: a Snickers Bar with as much caffeine as a cup of coffee, B vitamins, and amino acids. there are more: Extreme Sports Beans (with caffeine and electrolytes), Jolt Mints and Jolt Gum, Crackheads, and Buzz Bites.
Quoth the WSJ: “Fears of obesity and diabetes also are cutting into consumption.”